IS 352 Introduction to Business Intelligence and Analytics Systems
Summary
This course introduces the concepts of business intelligence (BI) and analytic systems as components and functionality of information systems. It explores how business problems can be solved effectively by using operational data to create data warehouses, and then applying data mining tools and analytics to gain new insights into organizational operations. Detailed discussion of the analysis, design and implementation of systems for BI, including: the differences between types of reporting and analytics, enterprise data warehousing, data management systems, decision support systems, knowledge management systems, big data and data/text mining. Case studies are used to explore the use of application software, tools, success and limitations of BI as well as technical, managerial and social issues.
Texts
No assigned textbook is used. Students are required to purchase one Harvard Business School case pack from https://hbsp.harvard.edu/import/783516
- Managing with Analytics at Procter & Gamble (613045-PDF-ENG) Thomas H. Davenport; Marco Iansiti; Alain Serels
- Giving Data A Voice: The Rise of TalkingData (NTU245-PDF-ENG by Siew-Kien Sia, Jun Jie Yang, Wee Kiat Lim; Nanyang Tech University, 2019
All the other reading materials are provided online available via Books 24X7 through the DePaul Library: http://library.books24x7.com.ezproxy.depaul.edu/bookshelf.asp?
- Business Intelligence Guidebook – From Data Integration to Analytics by Rick Sherman ISBN-13: 978-0124114616 ISBN-10: 012411461X
- Practical Text Mining by Gary Miner
Grading
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Grade Assignment Scale
– A 93.0% +
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C+
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77.0%
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– A- 90.0%
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C
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73.0%
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– B+ 87.0%
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C-
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70.0%
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– B 83.0%
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D
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60.0%
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– B- 80.0%
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F
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less than 60%
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Assignments and the Term Project
Homework consists of assigned readings as well as supplemental materials. Three assignments, two case studies and a term project will be required throughout the course. Details of each assignment and the project will be posted on D2L. All assignments and project deliverables are due on the due date associated with the submission folder. No credit can be earned when an item has been graded and returned to other students, when the solution has already been discussed in class, when an online discussion forum’s time window has ended, or when an item has been turned in after the last class session.
Late submissions will be penalized unless prior arrangements have been made with the instructor. You will lose 25% of the possible credit if less than 1 week late, 50% of the credit if 1- 2 weeks late, and 100% of the credit if more than 2 weeks late.
Class Participation
In addition to online lectures and supporting Power Point Presentations, participation in online discussions is required as part of class attendance for this course. These will be posted to D2L each week and will be due by the end of day the following Monday. For example, a discussion topic that opens on January 4th will close at 11:30 PM on January 11th. Discussion questions will be locked after the due date and no more posts/replies will be accepted. Posts and replies need to show depth of thought to get credit. One-word responses or short phrase responses will not earn credit. In general, to receive credit and show thought, posts will need to be a paragraph or more as a general guideline. In addition, just cutting and pasting content from other sources will not earn credit. The point is to share your thinking on a topic with the rest of the class. In general, participation in a specific discussion question can earn up to 5 points. Each post and/or reply will earn up to 2 points.
Course Overview; BI and Analytics Overview
BI and Analytics Basics
Decision Making
Managing BI and Analytics
BI Requirements Gathering
Term Project - Deliverable 1
Data Visualization
User Segmentation
Storytelling
Big Data
AI and Machine Learning
This syllabus is subject to change as necessary during the quarter. If a change occurs, it will be thoroughly addressed during class, posted under Announcements in D2L and sent via email.
Evaluations are a way for students to provide valuable feedback regarding their instructor and the course. Detailed feedback will enable the instructor to continuously tailor teaching methods and course
content to meet the learning goals of the course and the academic needs of the students. They are a requirement of the course and are key to continue to provide you with the highest quality of teaching. The
evaluations are anonymous; the instructor and administration do not track who entered what responses. A program is used to check if the student completed the evaluations, but the evaluation is completely
separate from the student’s identity. Since 100% participation is our goal, students are sent periodic reminders over three weeks. Students do not receive reminders once they complete the evaluation.
Students complete the evaluation online in CampusConnect.
This course will be subject to the university's academic integrity policy. More information can be found at http://academicintegrity.depaul.edu/ If you
have any questions be sure to consult with your professor.
All students are expected to abide by the University's Academic Integrity Policy which prohibits cheating and other misconduct in student coursework. Publicly sharing or posting online any prior or current materials from this course (including exam questions or answers), is considered to be providing unauthorized assistance prohibited by the policy. Both students who share/post and students who access or use such materials are considered to be cheating under the Policy and will be subject to sanctions for violations of Academic Integrity.
All students are required to manage their class schedules each term in accordance with the deadlines for enrolling and withdrawing as indicated in the University Academic Calendar. Information on enrollment, withdrawal, grading and incompletes can be found at http://www.cdm.depaul.edu/Current%20Students/Pages/PoliciesandProcedures.aspx.
Students who feel they may need an accommodation based on the impact of a disability should contact the instructor privately to discuss their specific needs. All discussions will remain confidential.
To ensure that you receive the most appropriate accommodation based on your needs, contact the instructor as early as possible in the quarter (preferably within the first week of class), and make sure that
you have contacted the Center for Students with Disabilities (CSD) at:
Lewis Center 1420, 25 East Jackson Blvd.
Phone number: (312)362-8002
Fax: (312)362-6544
TTY: (773)325.7296