SCWR 462 Marketing and Distributing the Web Series
Summary
Students study online marketing and distribution models for independent television in order to develop and prepare to launch their own independent series or pilot.Topics covered include: platform options, social media outreach, participatory culture, the unique qualities of online communities, press kits, the role of film festivals, and shifts in digital exhibition and distribution. PREREQUISITE(S): SCWR 361 or FILM 115 or CP 360
Texts
Grading
Prerequisites
PREREQUISITE(S): SCWR 361 or FILM 115 or CP 360
This syllabus is subject to change as necessary during the quarter. If a change occurs, it will be thoroughly addressed during class, posted under Announcements in D2L and sent via email.
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