MKT 595: Digital Marketing Analytics and Planning

Explores the emerging business models, rules, tactics, and strategies associated with this medium. Integration with other channels and marketing operations is stressed. Classes are discussion-based, drawing on current applied readings and cases from a variety of industries in both the business-to-business and business-consumer markets. MKT 555 is a Prerequisite for this course MKT 555 is a prerequisite for this class.